The business of fashion is serious. At Nyla Noor, we take producing high quality handbags and delivering the optimal customer experience of the utmost importance. After all, Nyla Noor is what it is because of every person that supports the brand and relates to our mission to create luxury handbags for the woman who is looking to live a balanced life. As we’ve said previously, balance can be found on so many different levels. As long as it is on your terms, then it is right. One element to balance that plays an integral part of Saifra and my life is laughter. Among never ending to do lists and sometimes an overwhelming number of responsibilities, at the end of the day, we always find ourselves in the exact same position- doubled over in a fit of giggles.
Is it unorthodox? Perhaps. Perhaps not, but one thing we understand is that life is just like the wave design that adorns all of our handbags- there will be ups and there will be downs. The key for us has been to learn to ride the waves with as much grace as we can. For us, that means having a flexible nature and learning to not sweat the small stuff.
Recently, we partnered up with Fashionstake to record a video which gives you the viewer a peek into a day in the life at Nyla Noor HQ. What didn’t make the video is one of our favorite elements to leading balanced lives- laughter. Anyone that has met Saifra and me in real life would agree that fits of laughter is the quintessential reflection of who we are and serves as the perfect reminder of an old Irish Proverb ”A good laugh and a long sleep are the best cures in the doctor’s book.” We couldn’t agree more. Below is a video of Jessica Simpson’s show The Price Of Beauty exploring the benefits of Laughter Yoga, a practice which strengthens the spirit and encourages the act of laughter.
Jessica Simpson experiences Laughter Yoga
Hugs and Handbags,
Nyla Noor

Hugs and Handbags,
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